I help digital health products survive contact with real patients.
Digital care products fail in predictable ways. Not because the technology is wrong, but because the clinical logic was not built for real-world variability. I help product teams find those gaps before they become safety problems.
Built for digital health teams making decisions that carry clinical weight.
I work with early-stage digital health teams building non-diagnostic care products, especially when product decisions start carrying clinical weight.
Preparing for pilots, partnerships, or investor conversations.
Reviewing pathways, logic, and user flows before launch.
Stress-testing care logic where variability and escalation matter.
What I help teams catch before launch.
A product can look coherent in ideal conditions and still fail at the edges. I review how clinical logic holds up when symptoms shift, users drift, and escalation needs become less tidy.
Unsafe assumptions about who the product is actually suitable for.
Weak boundaries when symptoms worsen or user behaviour drifts.
Gaps across key clinical decisions, handoffs, and edge cases.
Three ways to work together.
The work is structured to match the stage of the product, the depth of the question, and how much clinical pressure-testing you need.
You have a specific clinical concern. One session to think it through. Written summary within 48 hours.
A structured review of your clinical logic before pilot, launch, or scale. Know where it breaks before it does.
Clinical reasoning inside the team as you build, refine, or expand.
I'm Emma. Physiotherapist for more than a decade, now working with digital health teams on the part most products underestimate.
The clinical reasoning problems I solved at the bedside are the same ones breaking products at scale. The Clinical Maturity Lens is how I close that gap.
Clinical depth grounded in practice, now applied to product logic, safety boundaries, escalation, and pathway design.
Ready to pressure-test your product?
I work remotely worldwide. For consulting, advisory, or collaboration enquiries, you can reach me directly here.
A simple first step.
Start with the intake form if you want a structured way to share what you are building. If you want to see how I think before reaching out, read the case study first.